Adrian Sargeant

Adrian Sargeant is the Robert F. Hartsook Chair in Fundraising.  He is a leading international expert in fundraising research and his areas of expertise include donor loyalty and retention and the application of marketing principles to fundraising. In addition to holding the Hartsook Chair, Adrian is also a professor of nonprofit marketing and Philanthropic Studies at Indiana University. Adrian teaches both graduate and undergraduate courses in the School of Public and Environmental Affairs, and is a key faculty member of The Fund Raising School, which teaches the principles of ethical, effective fundraising to more than 8,000 people each year.